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imagination – Great North Dynamics https://www.greatnorthdynamics.com Empower and inspire to lead and succeed Tue, 25 Apr 2017 20:22:06 +0000 en-US hourly 1 https://i1.wp.com/www.greatnorthdynamics.com/wp-content/uploads/2016/10/cropped-favicon-1.png?fit=32%2C32&ssl=1 imagination – Great North Dynamics https://www.greatnorthdynamics.com 32 32 TEDx Talk: Imagining a Better World https://www.greatnorthdynamics.com/2017/04/25/tedx-talk-imagination-creativity/ Tue, 25 Apr 2017 20:22:06 +0000 http://www.greatnorthdynamics.com/?p=2361 On April 8, 2017, I had the honour of delivering my TEDx Talk at TEDxChilliwack, an official TEDx event on the topic “Future Shapers: The Minds of the Next Generation.” As a speaker, I spoke on the topic of imagination and creativity. Now that the video is available on YouTube, I thought I would share it […]

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On April 8, 2017, I had the honour of delivering my TEDx Talk at TEDxChilliwack, an official TEDx event on the topic “Future Shapers: The Minds of the Next Generation.” As a speaker, I spoke on the topic of imagination and creativity.

Now that the video is available on YouTube, I thought I would share it with all of you.

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Risk-Takers: What History Can Teach Us About World-Change https://www.greatnorthdynamics.com/2017/04/11/risk-takers/ Tue, 11 Apr 2017 21:19:10 +0000 http://www.greatnorthdynamics.com/?p=2087 Risk-takers are the ones who change the world. Everything worth doing will come with some level of risk. The question is what do you want to do and how much are you willing to risk to accomplish that?

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Risk-takers are the ones who change the world.

It was April 9, 1917 – Easter Monday, right in the middle of the First World War. The Germans were entrenched in their position in northern France on the high ground known as Vimy Ridge. From this strategic position near the Belgian border, the Germans had successfully repelled numerous attacks by Allied forces.

Over the previous two weeks, the Germans had been bombarded by Allied artillery. They knew that the Canadians and the British were planning another full-scale assault – the planned assault had been revealed by a Canadian defector to the British – they just didn’t know when. Or how.

Unbeknownst to the Germans, in the early hours of that fateful Easter Monday morning, the combined forces of four Canadian army divisions and one British division were about to emerge from underground tunnels and launch their assault on the German position.

The plan was one of the most audacious strategies employed to date in early-20th century warfare. It involved months of training for the specific conditions of Vimy Ridge, weeks of artillery barrages, months of underground tunnelling, and all to attack an enemy that already knew an attack was coming.

From it’s very beginning, this was a risky plan. Not only were the Canadians tasked with taking over a heavily-fortified enemy position, but their own allies had tried and failed at the same mission TWICE. In order for the Canadians to pull this mission off,  not only would they have to achieve something their allies could not, but they would also have to come up with a plan just crazy enough that it might even work.

The Battle of Vimy Ridge lasted for four long, bloody, gruelling days. And by the time the sun set on April 12, 1917, the Canadians had forced the Germans from their final positions and taken Vimy Ridge.

This story is of particular importance to Canadians because this battle, the Battle of Vimy Ridge, is widely accepted as the “birth of a nation”, or Canada’s “coming-of-age”. This battle was the first time that multiple Canadian military divisions operated in a war theatre under the leadership of a Canadian commanding officer, Lieutenant General Sir Julian Byng.

I tell this story for two reasons. First, April 9, 2017, was just celebrated across Canada and by Canadians around the world, because it marks the 100th anniversary of the Battle of Vimy Ridge – the birth of the Canadian nation. I had the honour of laying a wreath and laying my respects on behalf of the Government of Canada at my local memorial, and it was humbling to be a part of such a sombre yet significant moment. The second reason I share this story is because it illustrates perfectly the value and techniques of effective risk-takers.

In this post I want to use this story and other information to demonstrate that risk-takers can change the world, but to do so they need three things: an audacious vision, meticulous preparation, and an irrepressible flexibility.

Risk-Takers Can Change the World

World change doesn’t happen by accident.

If changing the world – through any of the private, public, non-profit, or education sectors – was easy, everyone would do it. But the fact is that there are very few people who have a lasting, world-altering legacy. And those people are risk-takers.

Think about it. If you live a comfortable life and take no risks, you will spend your life in the comfortable cushion you’ve created for yourself. And there is nothing wrong with that! If you have no desire to make a lasting impact on the world around you, then by all means, enjoy your comfortable life. But if you want to leave far-reaching legacy, you will need to take risks.

For many people, the legacy they leave is their family. I fully support this, because I think there is no greater legacy to leave behind than our relationships, especially with family. But guess what: having a family is a risk in and of itself. Having kids is a risk, because you don’t know what the outcome will be. Entering into a long-term relationship with someone is a risk, because you can’t predict the future.

Whether you want to start a family, a revolutionary business model, or a political campaign to exact social justice, you will have to take risks to accomplish your goals.

Everything worth doing will come with some level of risk. The question is where do you want to go and how much are you willing to risk to get there?

Audacious Vision

A leader is someone who can inspire a vision in their team.

In the case of the Battle of Vimy Ridge, that leader was Lieutenant-General Sir Julian Byng, and that vision was the taking of a strategic German stronghold in the face of overwhelming odds.

When you dare to dream wild enough to take a big risk, there has to be something inside of you that WANTS to succeed. That desire to succeed has to be stronger than the fear of failure. That’s where vision comes into play.

Whether you have a team of followers or not, if you want to be an effective risk-taker, you need to have an audacious vision.

Developing a vision can be a difficult task, but it is critical to success. Your overarching vision will guide your planning and help you execute each step towards success.

If you want to know more about learning how to create and share a vision, you can check out my blogpost on inspiring vision. You should also check out my workbook on developing a personal vision for your life, as there are many tools and strategies there that can help you.

Meticulous Preparation

The Battle of Vimy Ridge took four long, arduous days. But, if you have read Sun Tzu in his classic, The Art of War, then you understand that the outcome of the battle was decided long before the first shot was fired.

The Allies had spent months preparing for their assault on the German stronghold. Their strategists had been compiling all the information they had on the enemy positions, their experiences from previous (failed) attempts at taking the ridge, and the strengths and weaknesses of not only the German divisions but of their own as well.

The battle is won in the preparation.

Once the Allies came up with an attack plan, they then practiced it, over and over again. Let me remind you that this was 1917. Military maneuvers had just evolved from standing in a straight line and shooting at each other until one side surrendered to lining soldiers up in a trench and swapping canisters of mustard gas. Training for and practicing specific, strategic military maneuvers was a radical idea.

When you’re taking a risk, no innovation is too radical.

The execution of the plan was so important to the Allied soldiers that they practiced that execution as often and as thoroughly as they could. They knew that without the proper execution, all the preparation in the world would be useless.

Once you have a strategic plan in mind – and you should take the time to create a thorough plan – you need to make sure that you (or your team) has the ability to follow-through with the execution.

Once a plan is put into motion, there are so many variables that can directly affect you. There is only so much that you can predict. That is why practicing the execution is so important, because you need to know that you can execute your plan without even thinking about it. It should be second nature, a knee-jerk reaction, instinct.

If you have meticulously prepared by developing a detailed plan and practiced its execution, it doesn’t matter if there are bullets whizzing by your head or competing businesses nipping at your heels, you will be able to fight your way through, sticking to the plan the whole way.

Irrepressible Flexibility

The strategic plans for the Canadian-led assault on Vimy Ridge predicted that the German stronghold would fall largely into Canadian hands by early-afternoon on the first day. Instead, what followed was four days of some of the most horrific fighting conditions ever known to man.

The Germans provided a stronger resistance than the Canadians expected, and the trench warfare was fierce. This was World War One, remember, when chemical weapons were still widely used and soldiers advanced from trenches only to be mown down by machine guns. This was as close to hell on Earth as you could get.

The first thing that will keep you going under such circumstances is, as we discussed earlier, an audacious vision.

During the times when you are faced with your bell on earth, your vision is what will sustain your perseverance.

But vision alone is not enough to win a war. You need to be flexible.

When night fell on the first night and the Canadian plan had anticipated a victory by this point, it would be very tempting for the Allied soldiers, whose lives were miserable, to turn around and say “better luck next time.” But that is not a risk-taker’s response.

Risk-takers recognize that when things don’t go as planned, the plan has to change.

Rather than retreating when the strategy’s timeline was not met, the Canadians pressed their advantage. They continued to bring the fight to the Germans for three whole days before finally taking the ridge.

In other words, the Allied forces were flexible. Their plans had to change, but they pursued their goal against all opposition.

No matter how detailed your plans are, things will still go NOT according to plan. You need to be flexible and adapt to change. I wrote an entire blog post on adapting to change. You should probably read it.

Dynamic Lessons

I am going to end this post the same way I started it, by stating a simple truth: risk-takers are the ones who change the world. Risk-taking is a dangerous business, but it is necessary to reach long-term success.

In order to be an effective risk-taker, you must make sure you follow these three steps:

  1. Create an audacious vision. Risk-taking is audacious in and of itself, and to make it work you need to be daring and create an audacious vision that will guide you through the ups and downs.
  2. Carry out meticulous planning. Once you put your plan into action, real-life happens and you will face tons of differing variables. Do yourself a favour and make sure your plan is detailed enough to survive.
  3. Maintain irrepressible flexibility. Things will not go your way. For all your meticulous planning, things will still happen that your plan did not account for. You need to be flexible and be able to roll with the punches.

Are you ready to be a risk-taker? I’m excited for you! Let me know in the comments section what kinds of risks you’re taking and how you’re planning for them! Or post it on social media and tag me (@kylewierks on Instagram, LinkedIn, and Twitter, Great North Dynamics on Facebook). I’ll make sure to comment!


This post was inspired by a TEDx Talk I gave recently (the Saturday before I wrote this, in fact). The talk I gave was about the importance of imagination and creativity in a world that prioritizes realism over imagination, and I spoke about the importance of creativity in risk-taking. It was recorded and will be posted online (I’ll keep you posted on that).

Creating Your Personal Vision

Check out You Can’t Reach What You Can’t See: Developing a Personal Vision for Your Life. This workbook will help you create a vision that will guide your career planning.

Career Planning

Books that influenced this article:

The Outliers: The Story of Success by Malcolm Gladwell

Outliers by Malcolm Gladwell

Creativity, Inc. by Ed Catmull and Amy Wallace

Creativity, Inc. by Edwin Catmull and Amy Wallace

Steve Jobs by Walter Isaacson

Walt Disney: The Triumph of the American Imagination by Neal Gabler

The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You by John C. Maxwell

The 4-Hour Workweek by Timothy Ferris

$100 Startup by Chris Guillebeau

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The Deprioritization of Creativity and Imagination in North America https://www.greatnorthdynamics.com/2017/03/10/deprioritization-creativity/ Fri, 10 Mar 2017 18:31:21 +0000 http://www.greatnorthdynamics.com/?p=1993 A lot of people have asked about my recent audition for TEDxChilliwack, a TED-sanctioned speaking seminar being held in Chilliwack, BC. This year’s theme is “Future Shapers: The Minds of the Next Generation.” My talk is about fostering imagination and creativity in young people, and my audition focused on the systemic deprioritization of creativity and […]

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A lot of people have asked about my recent audition for TEDxChilliwack, a TED-sanctioned speaking seminar being held in Chilliwack, BC. This year’s theme is “Future Shapers: The Minds of the Next Generation.” My talk is about fostering imagination and creativity in young people, and my audition focused on the systemic deprioritization of creativity and imagination in North America.

As we prepare for the official TEDxChilliwack event (at which I will be speaking), I thought I would share my four-minute audition with you. So, without further delay, here it is.

Deprioritization of Creativity and Imagination

Good evening, everyone. My name is Kyle Wierks. I am talking to you tonight about something that is very important to me: fostering imagination in young people.

Fostering imagination and creativity is a hugely important topic, and one that is very important to me, especially as it concerns the shaping of the minds of future generations.

Not only am I a millennial, but I also run my own leadership blog called “Great North Dynamics,” and I have self-published three works of fiction over the last 18 months. In my day job, I work for a local public figure, but I have also spent the last eight years volunteering in a youth mentorship program working with teenagers and young adults.

There are many ways to measure the priority given to imagination and creativity, but one factor that I want to highlight tonight is public spending on the arts. The National Endowment for the Arts is an American government organization that funds arts programs. In 1980, the National Endowment had a budget of just over $154 million. In 2017 dollars, that’s almost half a billion dollars. The Endowment’s budget for 2017 is less than $150 million. That is a 70% decrease over 37 years.

There is much more to imagination and creativity than public spending on the arts, but this is a crucial indicator in the habitual deprioritization of imagination and creativity over the last 30+ years. This is a huge problem. Why? Because at the same time that the US has been deprioritizing imagination, the American business environment has been deteriorating.

Since 1980, the National Endowment for the Arts has seen its funding levels drop by 70%. Over that same period of time, according the US Census Bureau, the number of new businesses started in the USA has dropped by 50%. Even more troubling is that 86% of all new businesses started in the USA today are started by people aged 36 and up.

I do not think that it is a coincidence that while America has deprioritized creativity as a society, fewer businesses are being started and fewer millennials – MY GENERATION – are becoming entrepreneurs.

I want to shape the minds of our future generation to be thought leaders, entrepreneurs, academics, community leaders. And I firmly believe that the way to do that is to foster imagination in them at a young age. This is what I hope to bring to TEDxChilliwack. Thank you.


Books that influenced this article:

Creativity, Inc. by Ed Catmull and Amy Wallace

The Element: How Finding Your Passion Changes Everything by Ken Robinson

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The Book Review You’ve Never Read https://www.greatnorthdynamics.com/2017/01/18/book-review-creativity/ Wed, 18 Jan 2017 17:47:12 +0000 http://www.greatnorthdynamics.com/?p=1918 The book review you've never read about a principle that is vital to your success as a leader and a creative.

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There are a lot of leadership books out there. I’ve reviewed a few leadership and creativity books and shared my thoughts on them. In fact, a lot of leadership websites review books. But I am fairly certain you have never seen this book reviewed on a leadership website before (and if you have, please let me know where, because that is a leadership website I want to follow). This is a book review on imagination. The book?

Oh the Thinks You Can Think, by Dr. Seuss.

Here’s a picture of the cover (you can click it for a link):

In the spirit of full disclosure I should tell you that this is technically my daughter’s book (though I bought it for her). The reading level is pretty accessible, so if you can read what I’m writing, chances are you can demolish this book in about two minutes, tops.

I will admit, as far as books go, this one is not exactly what you might call intellectual. You might even call it simplistic. However, the message of this Dr. Seuss hardcover is an important one:

Your imagination is your greatest asset.

I write about both creativity and leadership because they go hand-in-hand when it comes to success, and even though imagination seems like a strictly creative concept, it is equally important for leadership. 21st century leaders have to think outside the box. Creativity wins the day.

In Oh the Thinks You Can Think, Dr. Seuss tells us that we can create, improve, and discover so much if we just let our imagination run free. It’s a great lesson for children, but even more valuable for adults. We get so caught up in the “normalcy” that surrounds us that we find it hard to let our imaginations run wild.

The first step to building something new is first imagining it.

Dynamic lessons

To quote the book itself, “Oh, the thinks you can think up, if only you try.” Thinking is a powerful thing, and by using your imagination every day, you can build your creativity. It doesn’t have to be thinking up fictitious desserts, like Dr. Seuss does in the book (unless you’re a baker and that’s your thing), but allowing yourself to think outside the box is vital to your success as a leader and a creative.

One of the things I use to build my creativity is I keep a journal of creative ideas. These ideas will rarely ever see the light of day, but I keep track of my creative musings for the simple reason that it helps exercise my creativity.

What are some creative exercises you use to get your brain working?


Books that influenced this article:

The Element: How Finding Your Passion Changes Everything by Ken Robinson

Oh the Thinks You Can Think by Dr. Seuss

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