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Communication – Great North Dynamics https://www.greatnorthdynamics.com Empower and inspire to lead and succeed Tue, 25 Apr 2017 20:22:06 +0000 en-US hourly 1 https://i1.wp.com/www.greatnorthdynamics.com/wp-content/uploads/2016/10/cropped-favicon-1.png?fit=32%2C32&ssl=1 Communication – Great North Dynamics https://www.greatnorthdynamics.com 32 32 TEDx Talk: Imagining a Better World https://www.greatnorthdynamics.com/2017/04/25/tedx-talk-imagination-creativity/ Tue, 25 Apr 2017 20:22:06 +0000 http://www.greatnorthdynamics.com/?p=2361 On April 8, 2017, I had the honour of delivering my TEDx Talk at TEDxChilliwack, an official TEDx event on the topic “Future Shapers: The Minds of the Next Generation.” As a speaker, I spoke on the topic of imagination and creativity. Now that the video is available on YouTube, I thought I would share it […]

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On April 8, 2017, I had the honour of delivering my TEDx Talk at TEDxChilliwack, an official TEDx event on the topic “Future Shapers: The Minds of the Next Generation.” As a speaker, I spoke on the topic of imagination and creativity.

Now that the video is available on YouTube, I thought I would share it with all of you.

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The Deprioritization of Creativity and Imagination in North America https://www.greatnorthdynamics.com/2017/03/10/deprioritization-creativity/ Fri, 10 Mar 2017 18:31:21 +0000 http://www.greatnorthdynamics.com/?p=1993 A lot of people have asked about my recent audition for TEDxChilliwack, a TED-sanctioned speaking seminar being held in Chilliwack, BC. This year’s theme is “Future Shapers: The Minds of the Next Generation.” My talk is about fostering imagination and creativity in young people, and my audition focused on the systemic deprioritization of creativity and […]

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A lot of people have asked about my recent audition for TEDxChilliwack, a TED-sanctioned speaking seminar being held in Chilliwack, BC. This year’s theme is “Future Shapers: The Minds of the Next Generation.” My talk is about fostering imagination and creativity in young people, and my audition focused on the systemic deprioritization of creativity and imagination in North America.

As we prepare for the official TEDxChilliwack event (at which I will be speaking), I thought I would share my four-minute audition with you. So, without further delay, here it is.

Deprioritization of Creativity and Imagination

Good evening, everyone. My name is Kyle Wierks. I am talking to you tonight about something that is very important to me: fostering imagination in young people.

Fostering imagination and creativity is a hugely important topic, and one that is very important to me, especially as it concerns the shaping of the minds of future generations.

Not only am I a millennial, but I also run my own leadership blog called “Great North Dynamics,” and I have self-published three works of fiction over the last 18 months. In my day job, I work for a local public figure, but I have also spent the last eight years volunteering in a youth mentorship program working with teenagers and young adults.

There are many ways to measure the priority given to imagination and creativity, but one factor that I want to highlight tonight is public spending on the arts. The National Endowment for the Arts is an American government organization that funds arts programs. In 1980, the National Endowment had a budget of just over $154 million. In 2017 dollars, that’s almost half a billion dollars. The Endowment’s budget for 2017 is less than $150 million. That is a 70% decrease over 37 years.

There is much more to imagination and creativity than public spending on the arts, but this is a crucial indicator in the habitual deprioritization of imagination and creativity over the last 30+ years. This is a huge problem. Why? Because at the same time that the US has been deprioritizing imagination, the American business environment has been deteriorating.

Since 1980, the National Endowment for the Arts has seen its funding levels drop by 70%. Over that same period of time, according the US Census Bureau, the number of new businesses started in the USA has dropped by 50%. Even more troubling is that 86% of all new businesses started in the USA today are started by people aged 36 and up.

I do not think that it is a coincidence that while America has deprioritized creativity as a society, fewer businesses are being started and fewer millennials – MY GENERATION – are becoming entrepreneurs.

I want to shape the minds of our future generation to be thought leaders, entrepreneurs, academics, community leaders. And I firmly believe that the way to do that is to foster imagination in them at a young age. This is what I hope to bring to TEDxChilliwack. Thank you.


Books that influenced this article:

Creativity, Inc. by Ed Catmull and Amy Wallace

The Element: How Finding Your Passion Changes Everything by Ken Robinson

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How to Drive Consistency in Communication and Expectation https://www.greatnorthdynamics.com/2017/02/28/consistency-in-communication-and-expectation/ Tue, 28 Feb 2017 20:17:39 +0000 https://visionandexcellence.wordpress.com/?p=473 Communication and expectations are a key part of a leader's role in a team. Leaders foster an open line of communication and maintain expectations to which the entire team (even themselves) are held accountable. A team requires consistent communication and clear expectations in order to achieve set goals.

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Communication and expectations are a key part of a leader’s role in a team. Leaders foster an open line of communication and maintain expectations to which the entire team (even themselves) are held accountable. Consistency in communication and expectation is critical.

We have all worked with someone — or for someone — who was inconsistent in their communication or expectations. Not only is it annoying, it can also hurt morale and undermine your team. A team requires consistent communication and clear expectations in order to achieve set goals.

While we can all think of someone who has failed in consistent communication and/or expectations, we are all guilty of it too. Whether stress, apathy, lack of vision, lack of time, or otherwise, we have all been inconsistent at some point or another in the way we communicate with others or in our expectations of others or ourselves.

This post identifies three important areas of communication in which leaders must be consistent (and how they can achieve consistency), and then discusses how to set consistent expectations for your team and for yourself.

Consistent communication

I have met many leaders who are strong communicators — and some leaders who are not. Communication is a key to your success as a leader (more on that in another post).

The problem is generally not that leaders do not communicate, it is that they communicate inconsistently.

There are a few areas where leaders communicate with inconsistency. As a side note, these communication tips are good for mass communication as well.

1. Messaging

You need to use consistent messaging when interacting with your team. What you say to one team member does not need to be verbatim what you said to another, but the message should be identical. In the same way, the message you tell a team member on Monday and what you tell the same person on Friday should be the same. If your messaging is inconsistent, you will give mixed messages to your team, which leads to confusion and distrust.

2. Transparency

Leaders should always seek to be transparent with their team, except under circumstances that require confidentiality. If you commit to being transparent with your team, that is all the more reason to act with transparency. Again, with the exception of confidential or secret information entrusted to you by others, you should not give some information while with-holding other information from your team. Be consistent in your transparency so your team can trust you.

3. Timing

If you commit to regular communication your team — whether it is a project update, a check in, or anything else — you need to be consistent. As a leader, you should be checking in with your team members regularly anyways, so the commitment should not even have to be made. Be consistent in the timing of your interactions with your team. Don’t meet with each team member individually once every two weeks for a month and then wait three months before scheduling another meeting. Your team is judging you as a leader, and it is far more professional to have a consistent meeting schedule than not. If, on the other hand, you commit to only holding meetings when they are necessary, then do just that. Don’t waste your team’s time with unorganized meetings.

 Consistent expectations

All leaders should have clearly defined expectations from their team. If you expect your team to behave in a certain way or meet a certain goal, that should be made clear to them. If you, as a team member, are given a set of expectations, you should work hard to meet those expectations.

Leaders should also have expectations for themselves. These expectations should be higher than those they have for their team. If you expect your team to achieve excellence in their work, your work should be more excellent; if you expect your team to be punctual, you should be early. The same goes for leaders who are not in a leadership position (what I call “everyday leaders”). If you are a leader among your peers or wish to become a leader, you need to have very high, yet realistic, expectations for yourself.

In order for your expectations to be effective, they must be consistent.

Whether you have expectations for your team or for yourself, you must keep them consistent. If your team (or you) meets your expectations, they deserve congratulations. Don’t ignore their achievements; doing so will undermine the importance of your expectations.

Let me put it this way. Your expectations exist only because you make them so. It is your words that have created these expectations in your mind and the minds of your team. But words have a shelf life. You need to reinforce them. You could choose to continually remind your team of your expectations, and you probably should; however, it is far more effective to congratulate excellence when you see it. At the same time, if someone continually fails to meet your expectations, you need to address that.

No matter what, your expectations should be consistent. Your team needs to know exactly what is expected of them. If your expectations are not concrete, your team will suffer for it, because they don’t know what defines success for them. It is also important for you to have consistent expectations for yourself. You cannot expect excellence for yourself and then shrug it off if you miss that goal; on the other hand, you cannot expect yourself to put in three days of overtime in a week and then get upset if you reach three but fail to meet four.

There will be times when your expectations have to change. This is okay. When the time comes, make these changes very clear to your team (and yourself). If possible, give a reason for the change in expectations.

You may realize after you set out your expectations that you expected too much (or too little). You can change the severity of your expectations as well, but again make sure that your team is fully aware of these changes. They need to know what is expected of them, and in return they will expect that you will inform them if anything changes.

Dynamic Lessons

Even though leaders and their teams must be flexible and adaptable, people still thrive on a certain amount of consistency. As a leader, your communication with and expectations of your team should be consistent.

When exercising consistency with your team, you use the same principles that you would use to ensure consistency in mass communication with the public. First, ensure you have consistent messaging; the message you give to your team should be consistent (unless circumstances change, then you should communicate that change to your whole team). Second, you should have consistent transparency; your whole team should know the same thing (unless confidential information pertains to only a select group). Third, be consistent in your timing; check in regularly with your team members and ensure constant flow of communication.

It is also imperative that leaders keep their expectations consistent, both for their team and for themselves. Your team needs to know exactly what is expected of them. On the other hand, you need to know exactly to what standards you are holding yourself, and ensure that you hold yourself accountable to those standards.

Have you ever worked with or for someone who was inconsistent in their communication or their expectations? How did you handle that?


Books that influenced this article:

The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You by John C. Maxwell

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Three Steps to Inspiring Vision in Your Team https://www.greatnorthdynamics.com/2016/12/14/inspiring-vision/ Wed, 14 Dec 2016 17:30:18 +0000 http://www.greatnorthdynamics.com/?p=1277 Are you, your team, or your organization struggling with maintaining or developing a vision? The good news is that you're not alone; thousands, if not millions, of individuals and organizations are going through the same thing. The better news is that there is a solution.

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Vision sustains an organization, and inspiring vision is a critical part of leadership. When vision falters, the organization loses focus and can wander from its original path. If your team loses their vision, they can lose passion and enthusiasm for their work. Even worse, if a team or organization has never had an inspired vision, they have been wandering with neither direction nor meaning for their work.

In leadership, the value of inspiring vision cannot be overstated. Time and time again I will mention the importance of inspiring vision because it is crucial that leaders, teams, and organizations be purposeful in maintaining a solid vision. However, it is common that a team can lose or outgrow its vision. Sometimes a vision needs to be re-envisioned, re-purposed, or reinvented.

The process of re-imagining your vision is so important that I have dedicated this post to three steps on how to inspire your vision back into your team (or inspiring your vision for the first time).

1. Stop everything

It is vitally important that you fix this, and that might mean stopping everything. In his book Creativity, Inc., Edwin Catmull describes a vitally important measure that Pixar had to take: they closed their campus for an entire day and paid their staff to attend a workshop that would design their corporate vision for the future. In order to get Pixar’s staff on the same vision, they stopped everything and made that vision their number one priority.

Starbucks did something similar in 2008. Business Insider has a great article about how Starbucks CEO Howard Schultz turned the company around. One of the ways he did that was by closing every Starbucks store in order to retrain their staff. The purpose was to rediscover Starbucks’ vision for perfection. According to this article, this cost Starbucks over $6 million, but it was worth it to perfect the vision that would make Starbucks excellent. This is a good example of how vision and excellence go hand-in-hand.

If your team has lost its vision, it is imperative that you, as a leader, make regaining that vision a number one priority. Stop everything and make vision your focus.

2. Dare to dream

If you were a Canadian hockey fan in the late 1990s and early 2000s, you probably remember the Kokanee beer commercials featuring the Sasquatch (if you haven’t seen these, I highly recommend them). One such commercial is firmly imprinted in my memory. For those who don’t know, these commercials feature a forest ranger and his assistant, Arnold, who protect the Kokanee Glacier from the Sasquatch. In this commercial, the ranger hires three beautiful women to help protect the glacier from the Sasquatch. Arnold turns to the ranger and says, “But I thought the Sasquatch wasn’t real.” The ranger’s classic response was simple: “Dare to dream, Arnold. Dare to dream.”

When it comes to your vision, you have to dare to dream. The grander the vision, the greater the accomplishment. There are a few ways to produce such a vision.

  1. Corporate vision. The case of Edwin Catmull and the Pixar vision seminar is a classic example of this tactic. The Pixar organization engaged their entire staff, from their accountants to their executive, to produce a corporate vision that included participation from their entire staff.
  2. Team vision. I worked with an organization that saw a marked decrease in enthusiasm and ownership in their team (I’ve written a separate article on ownership). It was decided that the problem was in the communication of the vision to the team; they forgot why they did what they did. This particular organization decided to create a team vision that would reinvigorate the team. To do so they took a select number of trusted team members — in their case six — and together we created a vision for the rest of the team to follow.
  3. Personal vision. If you are an entrepreneur, chances are that you have a vision that you want to realize. This is not a vision that you have created with others; it is yours. It is perfectly acceptable to use your personal vision as the head of a team.

Regardless of whether your vision is the result of corporate consultations, a small team brainstorm, or your own brain child, the creation of your vision is only the first step (steps on creating this vision will be discussed in a later post). Now you have to communicate that vision.

3. Insane communication

A vision is only a picture in your head if nobody else can see it.

That means that once you have your vision established, you have to sell it, and not to your customers. Before anything else, you have to sell your vision to your team.

If you are an executive, that would mean selling it to your executive team. At you’re at a lower level of leadership, that could mean selling it to your own team, or even to your peers. If you want someone else to carry that vision, they need to  be sold on it. I have a couple tips for the initial sale of your vision.

  1. Keep it simple. If you over-complicate your vision, you will kill it before it has a chance to take root. There will be plenty of time to go over the intricacies and the individual steps to success later. But to inspire vision, keep it simple.
  2. Focus on the why, not the how. Another way to put it is focus on the result, not the process. Again, you will have many opportunities to lay out your fifty-step plan to achieving your vision, but people don’t buy into a vision because they love the idea of the process; they own a vision because they desire the end result.
  3. Make it personal. People are, deep down, selfish creatures, and the question burning in the back of our minds is, “What’s in it for me?” We will all deny that, of course, and sometimes we aren’t even aware that we’re thinking it, but there is a selfish lens that we all use. So make it personal. Tell your team exactly what the realization of your vision will produce for them, personally. Will stakeholders get a financial return? Will staff be able to be a part of a revolutionary industry that changes the way the world works? Can the volunteers at your non-profit be able to change lives? The more people you are selling your vision to the harder it is to make it personal, but at the end of the day, you want your team to have a personal stake in the realization of your vision.
  4. Be realistic. Don’t try to sell anyone a unicorn. Your vision is going to take a lot of hard work to realize. It will probably call for a lot of sacrifice, both in time and money. Be realistic with your team. Let them know that it will be tough. Give them a taste of what is to come. If you sow your vision in reality, your team won’t be surprised when things get tough a month down the road. There won’t be a mob at your door complaining that it’s too hard. They need to know exactly what they’re getting themselves into. And they need to know that it is all going to be worth it.

Speaking of realistic, it is not an easy thing to sell your vision. But it is necessary, and it will be worth it when your team buys into it.

Communication does not end when the vision is sold. You will need to be in constant communication with your team to ensure that your vision does not die. Remind your team regularly about why you’re doing what you’re doing. That vision will empower everyone.

Dynamic lessons

Are you, your team, or your organization struggling with maintaining or developing a vision? The good news is that you’re not alone; thousands, if not millions, of individuals and organizations are going through the same thing. The better news is that there is a solution.

I gave you three simple steps to reinspiring vision in your team and organization:

  1. Stop everything. Vision is vital to your organization’s survival and success. Take the time to get it right.
  2. Dare to dream. This is the time for big dreams and aggressive goals. If you want the comfortable route, get out of leadership.
  3. Insane communication. Once you’ve developed your vision, you have to communicate it. It’s not easy, but it’s necessary.

If you want more help in developing vision for you or your team, there are resources available for that. I have published a workbook dedicated to helping you develop a personal vision for yourself. To inspire vision in others, first you must inspire vision in yourself.

Have you ever struggled with developing or maintaining a vision? How did you make it work? I’d love to hear from you! Leave a comment below.


Creating Your Personal Vision

Check out You Can’t Reach What You Can’t See: Developing a Personal Vision for Your Life. This workbook will help you create a vision that will guide your career planning.

Career Planning

Books that influenced this article:

Creativity, Inc. by Ed Catmull and Amy Wallace

Steve Jobs by Walter Isaacson

The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You by John C. Maxwell

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